The Swatch Story
The Swatch brand was established in 1983 to meet a need in the market for affordable timepieces with Swiss craftsmanship. In short order, Swatch watches became not only a commercial success but an iconic design venture which captured the attention of everyone from artists to kids. In the process of filling a niche in the watchmaking world, Swatch watches for men, women, and children innovated and revived the Swiss watch industry. Swatch’s entrenchment in the worlds of art and design continues today, as Swatch produces an endless variety of casual and dress watches in every color (including classic white, gold, and black.) Searching the Swatch watch catalog today, you will find something for every age and lifestyle.
White plastic case with a white silicone strap. Fixed white plastic bezel. White dial with white hands. Dial Type: Analog. Quartz movement. Scratch resistant mineral crystal. Push/pull crown. Solid case back. Case diameter: 42 mm. Case thickness: 9.8 mm. Round case shape. Tang clasp. Water resistant at 30 meters/ 100 feet. Functions: hour, minutes, seconds. Casual watch style. Watch label: Swiss Made. Swatch White Lacquered White Silicone Unisex Watch SUOW100.