The Swatch Story
The Swatch brand was established in 1983 to meet a need in the market for affordable timepieces with Swiss craftsmanship. In short order, Swatch watches became not only a commercial success but an iconic design venture which captured the attention of everyone from artists to kids. In the process of filling a niche in the watchmaking world, Swatch watches for men, women, and children innovated and revived the Swiss watch industry. Swatch’s entrenchment in the worlds of art and design continues today, as Swatch produces an endless variety of casual and dress watches in every color (including classic white, gold, and black.) Searching the Swatch watch catalog today, you will find something for every age and lifestyle.
Blue plastic case with a multi-colored striped plastic strap. Fixed bezel. Multicolor dial with white hands and white Arabic numeral hour markers. Swiss quartz movement. Scratch resistant plastic crystal. Case diameter: 33 mm. Case thickness: 9 mm. Tang clasp. Water resistant at 30 meters / 100 feet. Functions: hours, minutes, seconds. Swatch Originals Gents Color The Sky Watch GS124.